DIA Future '11
This is my entry for this years DIA Future competition, made in collaboration with Kasper Christiansen.
DIA Future is a competition in which you are able to participate if you are studying design at the various design schools in Denmark. It's the youth version of the Danish Internet Award (DIA).
This years customer was "En Varm Seng". An organisation who's aim is to give shelter to native and foreign homeless people in Denmark and in the long run help them get a job, so they can return to their countries.
DIA Future is a competition in which you are able to participate if you are studying design at the various design schools in Denmark. It's the youth version of the Danish Internet Award (DIA).
This years customer was "En Varm Seng". An organisation who's aim is to give shelter to native and foreign homeless people in Denmark and in the long run help them get a job, so they can return to their countries.
The task was to create a mobile application, campaign or activity that generates donations for En Varm Seng. Our solution was to create an app that finds ads for the user, based on it's interests. When a user views an ad, the company behind the ad, pays a small fee to En Varm Seng. So by viewing relevant ads, you help donate money to the homeless. You are able to view how much money you've helped donate and paste it on Facebook. Check out the visualization below (in danish).
